Ezcater video ad spots
Creating thumb-stoppinG video ads for all ages and people craving food delivery on-time for work+business needs.
For this project, EzCater wanted to come up with two different options for videos that would sit as an ad on YouTube videos etc. I wanted to create two different options that both were engaging and eye-popping, no matter the creative direction of the animation. For this project I was responsible for the end-to-end process from start to finished videos. Directly contributing to these things:
Ideation and research of the brand, the target audience of EzCater and trends surrounding the food industry as well as social media trends to combine into ideas.
Concept and search for inspiration that could drive engagement and customer conversion to more sales via these video/ad spots and their web traffic.
Animating footage and graphics (simple and elevated and a more hands-on tactile/creative treatment) for a elevated social or video ad spot (on YouTube etc.)
Followed EzCater’s brand guidelines, using their typography and color library, as well as placement of logos, etc.
Sourced music, as well as other elements to sync animation and video beats to the music.
